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Expert Tips for Navigating the Real Estate Market

Our mission at The Downing Group is to be your best resource for real estate advice. Whether you are a buyer, seller, or investor, our team of professionals can answer any questions you might have about real estate. Subscribe to this blog to get the latest news on local market trends and receive expert tips for buying or selling a home.

Advice for Pricing Your Columbia Home Correctly


Pricing your home correctly is essential to getting it sold. Here are some tips to help you get on the right path.

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This week, I’ve got some great tips for you on how to price your home to sell. Every time I go on a listing appointment or get asked about a home’s worth, there's a process I employ for pricing my listings. Here’s an outline of the discussion, with timestamps so that you can skip ahead to the section(s) that interest you most:

0:50- How to define your target market and buyer pool
2:35- Why looking at comparables with the same features as your home is important
3:30- How your motivation as a home seller can play a role in your final sale price
4:30- The importance of not letting your ego get in the way of your price
5:15- What will happen if you overprice your house?
6:15- Why bringing in a lowball offer is a mistake
7:00- Final thoughts on the kind of professional that will help you price your home correctly

I hope this information was helpful to you. If you have any other questions about pricing, selling your home, or anything else related to real estate, don’t hesitate to give me a call or send me an email. I look forward to hearing from you soon.